Khulla — AI-Generated TikTok Video Content for a Saudi Specialty Coffee Brand
Social Media Specialist
Ismail Hassan
Skills
Photography
Product Photography
Food Photography
Video
Arabic
English
E-Marketing
Digital Marketing
Social Media Management
Social Media Marketing
AI Prompt Engineering
Amazon Cognito
BitBucket
GitHub
Project details
Khulla is a modern Saudi specialty coffee brand in Jeddah. I produced its short-form vertical video content entirely through an AI pipeline — no film crew, no studio day.
Each video starts from a real asset: a barista's phone photo of the actual drink, shot in the café. I retouch it into a clean product frame, then animate it — ice dropping into karkadeh with a natural splash, cold foam settling, slow camera pushes across a layered matcha latte. The goal on every clip was that the motion reads as filmed, not generated: real physics, real light behaviour, no plastic AI sheen.
Beyond product motion, I produced lifestyle placements putting the drinks in recognisably Saudi settings — a stone ledge against hazy highland mountains, dune sand at golden hour — so the feed sells a place, not just a cup. The brand's place-named signature line (Nufood, Tuwaiq, Marwa, Maraya) gave each video a story hook tied to a real Saudi location.
All hooks and on-screen text were written in white Saudi dialect (اللهجة السعودية البيضاء) under a defined voice guide, formatted 9:16 with sound-off legibility in mind. Deliverables: a set of vertical product and lifestyle videos, on-screen Arabic copy, and a repeatable prompt system the brand can keep producing from.