Khulla — AI-Generated TikTok Video Content for a Saudi Specialty Coffee Brand
Social Media Specialist
Ismail Hassan
المهارات
تصوير فوتوغرافي
تصوير منتجات
تصوير طعام
فيديو
عربي
إنجليزي
تسويق إلكتروني
تسويق رقمي
إدارة حسابات تواصل
تسويق قنوات تواصل
هندسة الأوامر في الذكاء الاصطناعي
تفاصيل العمل
Khulla is a modern Saudi specialty coffee brand in Jeddah. I produced its short-form vertical video content entirely through an AI pipeline — no film crew, no studio day.
Each video starts from a real asset: a barista's phone photo of the actual drink, shot in the café. I retouch it into a clean product frame, then animate it — ice dropping into karkadeh with a natural splash, cold foam settling, slow camera pushes across a layered matcha latte. The goal on every clip was that the motion reads as filmed, not generated: real physics, real light behaviour, no plastic AI sheen.
Beyond product motion, I produced lifestyle placements putting the drinks in recognisably Saudi settings — a stone ledge against hazy highland mountains, dune sand at golden hour — so the feed sells a place, not just a cup. The brand's place-named signature line (Nufood, Tuwaiq, Marwa, Maraya) gave each video a story hook tied to a real Saudi location.
All hooks and on-screen text were written in white Saudi dialect (اللهجة السعودية البيضاء) under a defined voice guide, formatted 9:16 with sound-off legibility in mind. Deliverables: a set of vertical product and lifestyle videos, on-screen Arabic copy, and a repeatable prompt system the brand can keep producing from.