Khulla is a modern Saudi specialty coffee brand in Jeddah, positioned as "modern luxury with a Saudi soul." I built and produced its full Instagram content system from the ground up. The work started with a 30-day content calendar structured in Notion — every post planned by format (static, carousel, reel), concept, visual direction, and Arabic caption. From there I produced the visuals: menu and product shots retouched from raw barista phone photos into clean studio-grade images, plus animated botanical and lifestyle assets in 2:3 and 4:5. A locked house look kept the whole grid consistent — warm beige seamless backdrop, soft directional light, matched camera angle across every drink. The creative direction deliberately treats Saudi heritage as inspiration rather than costume: Hijazi mashrabiya, Sadu weaving, Najdi window motifs and desert lavender appear as subtle design layers inside a bright, minimal, contemporary frame. I also developed the brand's place-named signature drink line (Nufood, Tuwaiq, Marwa, Maraya) and wrote all captions in white Saudi dialect (اللهجة السعودية البيضاء) under a defined voice guide, so the tone stayed consistent across a month of posts. Deliverables: 30-day content calendar, 40+ finished product and lifestyle images, short-form reels, and a full Arabic caption set — produced solo, on an AI-first pipeline, at a fraction of a traditional shoot's cost and turnaround.