Skills
Logo Design
Photoshop
Illustrator
Cups-Caps Design
Campaigns
Motion Graphic
Introduction Video
Instagram Video
Animation
Product Photography
Food Photography
Video
Montage
Direction
Studio Photography
Arabic
English
Content Writing
Editing
Voice-Over
Music
Producer
Video Editor
Digital Marketing
Media Production
Project Cost Estimates
Food Stylist
reels video
Menu design
Promotional Video
Video Animation
Project details
Senem is a dried fruits and vegetables brand focused on natural, organic, and high-quality food products. The project involved developing a complete visual identity and creative communication system that reflects the brand’s natural character, freshness, quality, and modern positioning.
I worked on the brand’s overall creative direction and visual identity, including brand concept development, logo and identity design, typography, color palette, graphic elements, visual language, and brand applications. The identity was designed to create a distinctive and cohesive presence across both physical and digital touchpoints.
The project also included packaging design and product presentation, creating a consistent visual system for dried fruits and vegetables while balancing product visibility, natural appeal, and strong shelf presence.
In addition to the core branding, I developed the visual direction for social media and advertising content, including social media posts, promotional creatives, campaign visuals, and digital communication assets. I also worked on photoshoot art direction and visual styling to showcase the products in an appealing and authentic way.
The creative process covered research, concept development, art direction, branding, visual identity, packaging, graphic design, social media design, advertising, product presentation, and photoshoot direction.
My role included Brand Strategy, Creative Direction, Concept Development, Logo Design, Brand Identity, Typography, Color System, Graphic Design, Packaging Design, Art Direction, Social Media Design, Advertising Design, Product Visuals, Photoshoot Direction, and Brand Applications.
The final result was a cohesive and modern brand identity that communicates Senem’s focus on natural and organic products while creating a strong, recognizable, and consistent visual presence across packaging, social media, advertising, and marketing communications.