Built a B2B Lead Generation Engine Delivering $80Sales-Qualified leads Draft
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Marwen Louhichi
Skills
Ad Content
Advertising Strategy
B2B Marketing
Audience Research
Conversion Rate Optimization
Brand Marketing
Marketing Analytics
Brand Strategy
Brand Development
Marketing Specialist
Project details
Challenge: Create a predictable system to generate high-quality leads for a B2B legal-tech firm with a long sales cycle.
My Solution: I architected a full-funnel lead generation machine. We used ads to promote a free guide (Top of Funnel), then nurtured those leads with retargeting to book a meeting (Middle of Funnel).
The Result: The system proved highly effective. We generated top-of-funnel leads for just 10.63 each and successfully nurtured them into high−value, sales−ready meetings(SQLs)at a predictable cost of 80.45 per meeting.