Skills
Social-Networks Design
Campaigns
Advertising Strategy
Customer Experience Research
Audience Research
Conversion Rate Optimization
Brand Marketing
Marketing Analytics
Brand Strategy
AI Marketer
Generative AI
Project details
Challenge: Launch a successful sales campaign for a new gift store under a tight deadline for the Eid holiday.
My Solution: I leveraged Meta's AI capabilities for speed and efficiency. I created 3 high-impact video ads myself and used an Advantage+ campaign with Dynamic Creative to allow the algorithm to find the winning combinations automatically.
The Result: The campaign quickly became profitable, generating 72 purchases at a low $1.34 CPA and achieving a 4.1x ROAS. The high 42% video hold rate proved the effectiveness of the creative I produced.