Senior Digital Marketing Specialist with 5+ years of hands-on experience building and executing multi-channel campaigns for B2B and B2C clients across fintech, e-commerce, and manufacturing. Specialist in performance marketing, CRM automation, and demand generation, with direct execution contributing to a SAR 2B+ B2B pipeline, up to 40% lower cost-per-lead, and 10x ROAS on paid campaigns. Bilingual (Arabic/English) marketer comfortable owning delivery end-to-end — from strategy and content through paid media, CRM, and performance reporting.