Challenge: Build brand awareness and drive relevant website traffic for a niche luxury perfume brand in a competitive market. My Solution: I implemented a dual-campaign strategy on Meta. One campaign focused on massive, efficient reach to build brand awareness, while a second, separate campaign was optimized to drive high-quality traffic to the website. The Result: The strategy was highly effective. We reached over 339,000 people and drove 2,028 link clicks at an exceptionally low cost of just €0.12 per click, building a valuable retargeting audience for future sales campaigns.