• Building customer journey map, automating customer funnel, maintaining healthy growth, and maximizing customer value for Gaga (Interactive educational app for kids 3:18 years old). • Create and manage all the paid marketing campaigns. • Measure, report, and optimize the performance of digital channels against company goals (Digital KPIs, Digital Sales, and ROI) • Built a growth funnel for the company, and design and executed growth experiments on a weekly basis. • Implementing projects to achieve growth goals for the company. • ROI-driven marketing strategies that drive the direction of landing pages, website, app, copy, layouts, and funnels that are designed to convert.