Strategic Marketing and Consultant, senior marketing projects manager with 15+ years of experience, leading strategic communication, content strategy, and multi-channel campaigns for government, nonprofit, and private entities. Specializes in formalization of institutional messages, leveraging deep expertise in audience behavior, messaging frameworks, and driven content planning. Demonstrated success in CX design for events and exhibitions, delivering full-spectrum visitor experiences that engage the senses through visual storytelling, soundscapes, and ambient branding, driving emotional connection and message retention. Proven ability to manage large-scale campaigns, optimize digital engagement, and elevate public presence through structured communication systems. Trusted for aligning strategy with execution to achieve visibility, clarity, and longterm impact. KEY ACHIEVEMENTS Strategic Communication Leadership Built and led strategic communication plans and KPIs for 7+ government entities, crafted marketing strategies for 10+ companies and SMEs, and successfully executed 20+ public and private sector campaigns aligned with national objectives and audience insights. Social Media Transformation Redesigned the content structure and publishing strategy for a government ministry, raising engagement and growing reach to over 500K followers organically. CX & Visitor Journey Design Designed and delivered full visitor journey experiences for national events content, signage, and branding, leading to a 50% increase in audience awareness. Sponsorship Development Built sponsorship packages and secured partnerships, most notably with Sponsors for nonprofit events. Trade Show Activation & Brand Visibility Increased brand awareness by 30% through developing marketing kits and leading the company’s participation in major construction exhibitions in Riyadh and Jeddah. Third-Sector Engagement & Youth Programs Co-developed three national volunteer programs (Khatwa, Kayan) and traine